Advanced Competitive Research Practices with Semrush

Learn advanced competitive research techniques from digital marketing expert Navah Hopkins to build your profitability by leveraging Semrush's toolkit.

Who is this сourse for?

If you’re looking for ways to boost your profitability and learn how to use advanced techniques to make your competitor analysis work harder for you and your business, this is the course for you.

What you’ll learn

Learn advanced competitive research techniques to help build profitability by leveraging Semrush's toolkit.

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure


Media Buying Powered by Competitive Intelligence

You will learn how to use Semrush tools to inform media-buying decisions, including how to determine where your most profitable placements are, which channel is right for you, and how to audit your competitors and learn from what they're doing.
1 video
9 minutes

Affiliate Marketing

You will find out how to qualify potential affiliate partners using competitor referrals and backlinks, and how to determine if an affiliate is a good fit for your brand using Market Explorer.
1 video
4 minutes

Developing a Go-to-Market Strategy Powered by Competitive Intelligence

Navah will teach you what a go-to-market strategy is, the key things to consider and understand about your market before diving in, and why a Brand Monitoring project is a good idea. You'll also learn why it's important to use native language and local dialect to maximize your success.
1 video
8 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.