How to Develop a Competitive Research Workflow using Semrush's SEO Toolkit
Learn how to analyze your competitors’ online presence, find keyword and backlink opportunities, and develop a competitive research workflow. This course walks you through six Semrush tools that can shed light on your competitors’ online strategies.
Who is this сourse for?
This course provides an in-depth overview of Semrush’s competitive research tools and is perfect for anyone looking to gain a better understanding of their competitors’ online presence, including their paid and organic strategies. If you’re interested in using Semrush tools for your competitive strategies, this course serves as a great introduction to how they work.
What you’ll learn
Throughout this course, you will become familiar with six of Semrush’s core tools for conducting competitor research including, the Domain Overview tool, Traffic Analytics, Organic Research, the Keyword Gap tool, and finally; the Backlink Gap tool. By the end of this course, you’ll be able to develop an efficient workflow for competitive research so you can increase organic traffic to your site.