Search and Conversions for Agencies: A Data-Driven Framework

After growing his digital firm from $0 to $7M in revenue without any advertising, Andy Crestodina is sharing the specific approaches that he used for both search and conversion, cheese and mousetrap.

Who is this сourse for?

The practical and proven marketing tactics in this course are suitable for agency professionals who want to organically grow their business and generate high-quality leads.

What you’ll learn

This course includes the step-by-step process for agency growth using organic, inbound marketing. You’ll learn the specific elements that align with the psychology of the buyer of agency services, and the algorithms that attract qualified visitors. You’ll uncover data-driven insights that you can apply both to your marketing and the marketing of your clients.

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Andy Crestodina

Andy Crestodina

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology, and analytics. He was also named in Semrush’s Top 100 Influencers in Content Marketing for 2022.

Course Structure


Lesson 1. The Agency Website and Conversion Optimization

In the first lesson, you’ll delve into a conversion strategy which explores demand, pipeline, and lead generation, so you can make immediate impactful improvements. Learn how to maximize the value of your existing traffic and extract greater value from your current visitors.
1 video
46 minutes

Lesson 2. SEO tactics for Digital Agencies

In this lesson, you’ll learn about search optimization and how to create a steady stream of demand for your website by combining conversion tactics with search tactics.
1 video
42 minutes

Lesson 3. Maximize Growth with GA4

In this final lesson, Andy will walk you through Google Analytics 4 (GA4) so you know exactly how to measure the performance of your website and page content.
1 video
40 minutes

Special offer: take your SEO to the next level

If you’re interested in leveling up your SEO skills check out Traffic Think Tank Academy. The Semrush-owned platform has over 200 hours of advanced SEO content from SEO experts including Nick Eubanks, Sam Torres and Lazarina Stoy.
1 video
1 minute
Start learning
Discover the key to organic growth using Andy Crestodina’s best learnings from 22 years of growing his agency.