Fundamentals of Marketing Analytics
Gain a competitive edge by learning the fundamentals of marketing analytics. You will discover methods to measure campaigns through platforms such as Google Analytics, Google Search Console and Semrush to help analyze and optimize your strategy.
Who is this сourse for?
This course is designed for marketers who are interested in creating data-driven strategies for their company. Analyzing marketing data will allow you to discover what’s working, what isn’t, and how you can adjust strategies accordingly. You’ll also be able to identify the impact that marketing efforts are having on your company so you can plan for the future.
What you’ll learn
Throughout this course, you'll learn the fundamentals of Google Analytics (GA4), Google Tag Manager and Search Console. You'll also discover how to use Semrush for competitor insights through Traffic Analytics, measure organic performance with Position Tracking, and evaluate your off-page strategy with Backlink Analytics.