How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions

Discover how to drive targeted website traffic, convert clicks into conversions, and navigate challenging boardroom conversations. Unlock additional budget for your activities while showcasing PPC's value within your marketing strategies.

Who is this сourse for?

This course is designed for marketing professionals seeking to enhance their skills in PPC, conversion optimization, and budget allocation. Whether you're frustrated with ineffective campaigns or struggling to gain buy-in from the boardroom, this program will equip you with the foundations and strategies needed to elevate your marketing efforts and drive tangible results.

What you’ll learn

Upon completing this course, you will have the expertise to secure increased budget allocation for your marketing activities. More importantly, you'll be adept at showcasing the pivotal role of PPC within your marketing strategies, proving its undeniable value as a powerful channel for driving results and success.

Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Azeem Ahmad

Azeem Ahmad

Azeem Ahmad is a senior level Digital Marketer with almost ten years experience in multichannel marketing, from strategy to execution across various disciplines including PPC, SEO, Programmatic, and Social Media marketing to name a few. He’s also an international conference speaker, a global marketing awards judge, and hosts his own top 10 rated marketing podcast.

Course Structure



Mastering PPC as part of an overall marketing strategy and securing additional conversions can be challenging without the right guidance. By the end of this course, you’ll be well equipped to unlock more budget for your activities, and most importantly - demonstrate how valuable PPC is, as a part of your marketing strategies.
1 video
3 minutes

Understanding Conversion Optimization and its Impact On Your Marketing Strategy

In this lesson, you'll briefly delve into a critical topic that can significantly impact your PPC success - conversion rate optimization, or CRO as it’s more commonly known.
1 video
8 minutes

What Makes a Great Marketing Strategy

In this lesson, you’ll develop a solid understanding of what makes a great marketing strategy so you can appropriately identify where a channel fits into your strategy.
1 video
6 minutes

Incorporating PPC and Understanding Where It Fits Within An Overall Marketing Strategy

In this lesson, you’ll briefly touch on the strategies and techniques to attract the right audience to your website using PPC, or Pay-Per-Click advertising. Azeem will start by giving you an overview of the fundamentals of PPC - especially useful if you are a generalist marketer who wants to know more of the ins-and-outs of PPC.
1 video
12 minutes

Defining Conversions Correctly - What Is, and What Isn’t One?

In this lesson, you'll dive into the crucial concept of conversions and their role in your overall marketing strategy. Understanding conversions is essential for the success of a channel, and a strategy as a whole.
1 video
8 minutes

The Power of PPC Conversions in the Customer Journey, and Your Boardroom Conversations

In this final lesson, you’ll discuss the value and power of PPC conversions in the customer journey, and most importantly - equip you to have those all important boardroom conversations.
1 video
9 minutes
Start Learning
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.