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Egoditor is the brains behind QR-Code-Generator.com, a marketing tool for anyone to create, design, track, and manage QR Code campaigns. With over 6 million users in 160 countries, it is quickly becoming one of the best QR Code tools with its user-friendly interface and a pricing plan that scales.
“Egoditor offers a free static QR Code generator tool on the product. When you offer something useful for free, traffic just comes naturally. But in the long run, we realized that the free tool is no longer enough. We needed another way to engage visitors to create not just the standard black and white QR Codes, but something more creative that their audience would want to scan. The only way to encourage them while being cost-effective is, of course, through content. We were also going to dispel the myth that creating content is expensive — we only have a freelance writer and designer that work together to create the content for our blog,” says Azhar Ahmad, Head of Content at Egoditor.
Egoditor had previously created content that would attract a narrow, highly relevant group of users. Now they were looking to attract wider audiences that may be interested in QR Code topics.
Egoditor used the Topic Research tool to get some ideas on the kind of content they needed.
Once the selection of topics was ready, Egoditor sorted it into two categories as per their own strategy:
With the SEMrush Keyword Magic Tool, the Egoditor team was able to sort these keywords into the two categories quickly. In the example, the suggested topic from the Topic Research above is used: ‘QR Code and business cards’. They simply entered the keyword in the Keyword Magic tool and got all the required data in one simple list.
“To ensure that our writer always creates content that’s easy to read and optimized for search, we’ve laid out a set of guidelines such as the tone of voice, buyer persona, and style guide. These, paired with SEMrush’s Content Marketing Platform, were the key to our blog’s success in such a short amount of time,” says Azhar.
“Writers who are not familiar with SEO can easily mess up here. But with SEMrush’s SEO Content Template, even the most novice writers can create content that’s SEO friendly," explains Azhar.
"One of its most useful features is the semantically related words. We used it to add more keywords that Google can use to return the best possible results to the searcher."
"There are differing opinions on the ideal blog post length. While experienced SEOs will tell you that longer is always better, we found that it actually depends on the topic,” says Azhar.
“In our case, SEMrush’s SEO Content Template took the guesswork out of it for us and presented the recommended length, which is around 721 words.”
It is often daunting to write an article that is interesting and exciting to your readers. Writing needs to bring the best out of your research in a way that captures the attention of a wide audience.
“Luckily for us, we didn’t have to look for another tool to optimize our content. SEMrush’s SEO Writing Assistant does just as the name suggests,” says Azhar.
"With the help of the SEO Writing Assistant, we improved our content so that it contained all the related keywords, matched the desired length and readability, as well as maintained the tone of voice that suits our company,” added Azhar.
SEMrush’s Content Audit helped the team monitor their progress. "We connected the tool to Google Analytics and Search Console, so we no longer have to go back and forth between multiple tools when it comes to tracking a page’s ranking and views,” says Azhar.