Nefis Yemek Tarifleri is the #1 and largest recipe website in Turkey which has 3.1 million registered users with daily traffic of tens of millions of visitors.
Every day the platform generates 10-20 new videos and having active users is an essential part.
A year and a half ago nefisyemektarifleri.com realized they had reached a plateau - despite being so successful they had seen the same amount of users coming to their website year on year.
They wondered if this could be changed as they wanted to reach new audiences as well as keep the existing one.
That’s how nefisyemektarifleri.com’s journey with Mosanta.com began. A year and a half ago nefisyemektarifleri.com’s Organic Traffic was at 21 million visitors per month and they were stuck at this figure for years. They had no dedicated content team and were outsourcing their content production.
To uncover hidden opportunities Mosanta had to dig deep, and they relied on SEMrush to do just that. First of all, Ilyas Teker, Founder and SEO Consultant of Mosanta, used Keyword Gap Analysis to identify what Nefis Yemek Tarifleri’s competitors strategies were.
Ilyas discovered that there were a lot of keywords that nefisyemektarifleri.com wasn’t ranking for and, obviously, didn’t have any content targeted at those search requests.
In addition to that, nefisyemektarifleri.com’s website turned out to have a lot of duplicate content and empty pages - various technical SEO issues that blocked organic traffic increase.
Ilyas placed a bet on developing high-quality content within nefisyemektarifleri.com’s website. He identified more than 350,000+ long-tail keywords they weren’t ranking for yet and prioritized them by intent, difficulty, search volumes and trends.
Nefisyemektarifleri.com felt well-equipped to start its own content team which was now producing high-quality articles featuring unique keywords.
They optimized outdated content for recipes and a website blog was created which generated 100+ high-quality content pieces per month.
For example, one of the keywords discovered was "et nasıl marine edilir?" which in English means “How is meat marinated?.'' Turned out this keyword had a huge volume but Nefis Yemek Tarifleri didn't rank for this keyword at all.
Mosanta created a very detailed content brief then Nefis Yemek Tarifleri content creation team created a high-quality and informative page for the queries related to that particular keyword. Guess what we're getting huge traffic on this page from Google.
In only 1.5 years the increase in Organic Traffic reached 47 million. Until today the overall traffic figure has seen an incredible increase from 21 to 47 million visitors per month.
An addition to non-brand traffic, one of the key metrics for nefisyemektarifleri.com is their users' engagement: the more users shared their own recipes on their profile page.
Mosanta was able to drive that figure up by attracting more users with high intent. The average time spent on the website has also grown by 3.5 minutes.
- Overcome organic traffic plateau in less than a year
- Thanks to the correctly built high-quality content strategy using SEMrush nefisyemektarifleri.com have finally seen fresh audience flooding the website with organic traffic escalating from 21 to 47 million visitors per month.
- 350,000+ keywords uncovered that nefisyemektarifleri.com was not ranking for
- With the help of SEMrush, Mosanta easily identified 350,000+ keywords that have quickly enabled Nefis Yemek Tarifleri to generate targeted content over a period of several months.
- Increased customer engagement
- As the online positioning strategy became more targeted and specified with the new keywords discovered. Nefisyemektarifleri.com started attracting more highly active users because of created high-quality content. This led to 3.5+ min longer time on the website.
"We wanted to work with a team that is experienced in SEO because we are the biggest recipe website of Turkey. In this respect, we have been working with Mosanta for a long time and achieved amazing success together."