Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Content Marketing Statistics
Small Business Trends
SEO Mistakes Damaging Websites
Ranking Factors [Semrush Study]
Ranking Factors [Semrush Study]We analyzed a sample of 16,298 English keywords, all of which have more than 100 monthly searches. For each keyword, we collected the search engine results pages (SERPs) and analyzed the top 20 positions and their performance across a number of factors, ending up with a total of 300,000 positions.
Marcus ToberJan 04, 2024
How Annalect Spain uses Semrush for collaborative SEO
Which Companies Spend the Most on Digital Advertising? [Study]
Advertising Trends: CPM Benchmarks by Industry [Study]
Advertising Trends: The Most Popular Types of Digital Ads [Study]
The Unique Rank Volatility Patterns of the August 2023 Core Update
Revamp Product Listings for SERPs with These Ecommerce Insights