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Semrush Local
Semrush Local: Listing and Review Management Premium Location

Semrush Local: Listing and Review Management Premium Location

When you upgrade a location in Semrush Local (that includes Listing Management and Review Management tools, as well as Map Rank Tracker) to Premium, here’s what you gain access to:

  • Listing Management: Distribute business info 150+ directories globally (check available directories per country here). 
  • Review Management: Collect all of your reviews and respond to those on Google Business Profile directly from Semrush.
  • AI-generated replies: Stay on top of customer reviews and save time by utilizing AI for swift and efficient responses. Use AI-generated reply suggestions or automate the entire process with AI auto-replies.
  • Review Analytics: Compile reports about competitors’ reviews and get analytics about their review profiles.
  • Map Rank Tracker: Checks your business ranking on Google Maps for chosen keywords. Set up your business location, map grid, and a search query/keyword to see how you stack against the competition for every position on the map.

Premium Limit

There are a few ways to upgrade a location to premium. If you already have a Semrush Local Basic plan and have a location set up, look for the upgrade location button, which can be found in the Locations tab.

Listing Management Locations tab highlighting the upgrade button.

The cost per Premium location is $40/month. You’ll be asked to confirm the payment, and then the location will be upgraded.

Once you’ve upgraded a location, you can access full Semrush Local Premium functionality.

Review Management

Semrush Local Premium plan provides you with the ability to manage and reply to your Google Business Profile reviews directly from the Semrush platform, making it easy to reply to reviews for multiple locations. Here’s how the reviews will be collected in the Reviews tab:

Under the Reviews section showing three reviews with text boxes with replies.

You can reply directly to your customer who left the review with each review.

A review with the reply 'thanks' in the text box.

It is also possible to generate a suggested reply, using AI to any unanswered reviews. Use this for inspiration, to make templates, or post them immediately.
A review with the reply text box highlighted with AI generated text. The "generate draft" button next to the reply is also highlighted in a red box.

The tool automatically generates suggestions for the first five reviews when opening the Review Management tab with unanswered replies. If you need tips for other replies, click the “Generate draft” button to get a result.

Premium Semrush Local users can also stay on top of customer reviews and save time by utilizing AI for swift and efficient responses. Automate the entire process with AI auto-replies. Read more about the AI auto-replies feature here

The settings box to enable AI-replies.

Here’s an example of how reviews will appear on your Google search results via Google Business Profile:

How reviews appear on Google search result via Google Business Profile to the right.

Here’s Google’s advice on replying to your online reviews:

Business owner responses help you build relationships with customers, but they’re also public. When you reply to your customers, keep these guidelines in mind:

  • Be nice, and don’t get personal. This isn’t just a guideline—it’s also a good idea as a business owner. It's difficult to win an argument with a frustrated customer, and you want to leave a positive impression. Keep your responses useful, readable, and courteous. In addition, responses should comply with our local content policy.
  • Keep it short and sweet. Users are looking for useful and genuine responses, but they can easily be overwhelmed by a long response.
  • Thank your reviewers. Respond to happy reviewers when you have new or relevant information to share. You don’t need to thank every reviewer publicly since each response reaches lots of customers.
  • Be a friend, not a salesperson. Your reviewers are already customers, so there’s no need to offer incentives or advertisements. Tell reviewers something new about your business, or share something they might not have learned from their first visit.

Review Progress

In addition to being able to collect reviews,  you’ll see a widget displaying your Review progress by month, the total reviews, and the average star rating. 

Review Progress widget showing the number of 5 star, 4 star and 1 star reviews left in a bar chart divided by months.

Email Alerts

Here’s how email alerts work for your reviews in Listing Management and Review Management:

  • Every week, you’ll receive an email with negative reviews (a negative review is the one rated not higher than 2 stars) from the previous week and a CTA to answer them.
  • If there are no negative reviews, you will not receive the email.
  • This email goes out to everyone with a Listing Management and Review Management subscription no matter whether you have the premium limit or not.

Here’s an example of how this email may look like in your inbox: 

An email showing the dates of the review digest, the number of new reviews, the number of all reviews and the last 1-star reviews.

Review Analytics

Additionally, you will gain access to the Review Analytics. This feature allows you to compile reports about competitors’ reviews and get analytics about their review profiles. 
Screenshot from Listing Management with the highlighted "Review Analytics" report
In order to create a report, click the “New Report” button and add up to 10 competitors for your location.
In this screenshot you can see how to create a report by clicking a blue "New report" button.
In the report, you will find the following:

  • how many reviews do competitors have, what is the average rating for 1 or 3 months, and how often do competitors respond to reviews;

A screenshot with the example report showing reviews, ratings, and average ratings for 1 and 3 months.

  • a list of competitors’ reviews;

A screenshot with the example report showing the most relevant reviews.

  • categories and attributes from competitors’ Google Business Profiles

A screenshot with the example report showing categories from Google Business Profile.

This data will help you understand how to improve your review management and customer relations.


For a breakdown of limits, please refer to this article

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