Content Marketing Principles for Business

This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.

Who is this сourse for?

This practical course gives learners an understanding of the fundamentals and business goals of content marketing. Focusing on how to research, create, and tailor the right content for the desired audience.

What you’ll learn

Throughout this course, you’ll learn how to research, develop, and align content for your audience. Additionally, you’ll gain insights into using tools available on Semrush that are effective in content research, development and measurement.

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Chima Mmeje

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies. She has worked with clients like Wix, Aura, Remitly and Skillshare. She's also the founder of the Freelance Coalition for Developing Countries, a nonprofit dedicated to providing free resources and mentorship for BIPOC professionals.

Course Structure


What is content marketing and why is it important?

In this lesson, you will gain an insight into content marketing and how it can be used to advance your marketing efforts.
1 video
5 minutes

Types of content marketing

In this lesson, you will be introduced to the main types of content and how these formats can be used in relation to your audience.
1 video
11 minutes

Content-led SEO

In this lesson, you will learn the 6 step process in how to make SEO a top priority when creating content and discover tips to use Semrush SEO and Keyword Research focused tools throughout.
1 video
25 minutes

How to create a content marketing plan

In this lesson, we take a detailed look at a 10 step approach to creating a content marketing plan, along with diving into Semrush's Topic Research Tool and SEO Content Template throughout this process for topic cluster development.
1 video
24 minutes

Measuring the success of your content marketing efforts

In this last lesson, you will discover ways to evaluate the effectiveness of your content marketing activities through the use of key metrics.
1 video
6 minutes
Start learning
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.