Local SEO Course with Greg Gifford

For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short course, he’ll teach you his specialty — Local SEO — to help bring your business to the top of the map pack and local search results.

Who is this сourse for?

Whether you own a business with a physical storefront or serve customers in a particular geographic area, and need to gain more local visibility online, take this course to learn how to optimize your website to show up in local searches.

What you’ll learn

Take this course to learn how and when to do local SEO to attract local customers to your business.

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Semrush Academy

Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure


What is Local SEO

Get introduced to local SEO and how Google uses a local algorithm to determine which businesses get the best page placement.
1 video
4 minutes

Local Ranking Factors

Greg teaches you how to rank well for Google local SEO by using Google's local algorithm and its main signals to your advantage.
1 video
5 minutes


Relevant local links positively affect how you rank for local SEO. Find out here what exactly Google is looking for and how you can build links that work.
1 video
8 minutes


These local SEO tips will show you how to write local SEO content that draws traffic. You'll also learn how to manage your important NAP information.
1 video
13 minutes


Local SEO citations can dramatically improve your local search visibility. You'll learn how to deal with mentions of your business's NAP on other sites. No local business SEO tutorial is complete without this information.
1 video
7 minutes


Greg explores how local business SEO is impacted by both positive and negative reviews, and what you can do to positively influence your reviews.
1 video
10 minutes

Google My Business

Your Google My Business profile is literally your new home page that you need to take advantage of. Learn how to optimize your profile for success.
1 video
8 minutes

Google Posts and Q&A

Google Posts and Questions and Answers are two powerful tools you can use for local search SEO. Greg shows you how to use them in a powerful way to bring in new traffic.
1 video
9 minutes

Other Signals

Here are some lesser-known local SEO ranking factors that can help you in a BIG way. Learn how to use behavioral signals, personalization, and social signals to your advantage.
1 video
6 minutes


Getting positive local SEO results is the name of the game. Greg explains reporting and how to share and interpret those results with your client or manager.
1 video
8 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.