PPC Fundamentals Course with Joel Bondorowsky

Get to know the basics of PPC from one of the world's most respected advertising specialists.

Who is this сourse for?

This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.

What you’ll learn

In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising

Earn Your Certificate from Semrush Academy

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

1

What is Pay Per Click

1 video

3 minutes

2

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1 video

1 minute

3

Overview of PPC Platforms and Channels

1 video

4 minutes

4

What is 'PPC Strategy'

1 video

3 minutes

5

Understanding Sales Funnels

1 video

3 minutes

6

Understanding The Decision Making Funnel

1 video

3 minutes

7

Establishing Conversions Along Your Funnel

1 video

7 minutes

8

Using Landing Pages

1 video

6 minutes

9

Setting Aside PPC Budget

1 video

3 minutes

10

Intro to Search Advertising

1 video

5 minutes

11

Search Campaign Anatomy

1 video

5 minutes

12

Search Campaign Setup

1 video

10 minutes

13

Keyword Match Types

1 video

6 minutes

14

Intro to Keyword Research

1 video

3 minutes

15

Building Keyword Lists

1 video

6 minutes

16

Adding Keywords to Ad Groups

1 video

11 minutes

17

Writing and Testing Your First Ads

1 video

9 minutes

18

Intro to PLA (Shopping) Campaigns

1 video

2 minutes

19

Setting Up Merchant Center and Your Data Feed

1 video

6 minutes

20

Launching Your Shopping Campaign

1 video

3 minutes

21

Intro to Display Advertising

1 video

4 minutes

22

Display Campaign Setup

1 video

5 minutes

23

Display Ad Formats and Creation

1 video

5 minutes

24

Display Campaign Targeting

1 video

11 minutes

25

Display Campaign Optimization

1 video

4 minutes

26

Intro to Universal App Campaigns

1 video

1 minute

27

Setting Your Universal App Campaign

1 video

3 minutes

28

Universal App Campaign Best Practices

1 video

3 minutes

29

The Value of a Click

1 video

7 minutes

30

Multidimensional Bidding

1 video

5 minutes

31

Conversion Optimizer

1 video

8 minutes

32

Campaign Budgeting

1 video

4 minutes

33

Introduction to Multi-Channel Conversions

1 video

5 minutes

34

The Role of The Home Page

1 video

3 minutes

35

Branded Search Campaigns

1 video

4 minutes

36

An Easy SEO Win for PPC Gains

1 video

2 minutes

37

Bring Back Lost Users with Remarketing

1 video

3 minutes

Start the Course

Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.

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