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SEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from Semrush favourite Greg Gifford.

Who is this сourse for?

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

What you’ll learn

Brush up on your SEO basics with this fantastic FREE course from everyone's favourite expert, Greg Gifford, covering topics including on-page signals, technical SEO, SEO for mobile and more.

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

1

Search engines and how they work

In this lesson, prominent field expert Greg Gifford will walk you through the SEO basics -- how the Internet and search engines work.
1 video
4 minutes
2

Crawling, indexing, and ranking

In this lesson, you'll find out how Google crawls websites, puts them together into an index, and ranks indexed pages based on its algorithm.
1 video
3 minutes
3

Special Invite: Spotlight Conference by Semrush

The Semrush Spotlight Conference on October 30th in Amsterdam is coming! We are excited to announce a special offer for our Semrush Academy Students. Grab your tickets fast, as the offer expires on August 1st!
1 video
1 minute
4

International SEO

1 video
4 minutes
5

SERP Layout

In this lesson, you'll learn about the elements that might show up on a SERP -- a search engine results page -- and find out what affects SERPs' appearance.
1 video
6 minutes
6

Intro

1 video
2 minutes
7

HTTPS

1 video
2 minutes
8

Site speed

1 video
3 minutes
9

Robots.txt and sitemaps

1 video
3 minutes
10

URLs

1 video
5 minutes
11

Duplicate content and rel='canonical'

1 video
3 minutes
12

Structured Data

1 video
3 minutes
13

Status Codes

1 video
3 minutes
14

Inspecting your site for an audit

1 video
3 minutes
15

Intro

1 video
3 minutes
16

Anchor text

1 video
3 minutes
17

Bad links

1 video
5 minutes
18

Link analysis

1 video
3 minutes
19

Link building

1 video
4 minutes
20

Intro

1 video
2 minutes
21

Keyword research

1 video
3 minutes
22

Writing and optimizing content

1 video
3 minutes
23

On-page elements

1 video
3 minutes
24

Intro

1 video
3 minutes
25

Responsive websites

1 video
3 minutes
26

Page speed, AMP, and PWAs

1 video
2 minutes
27

User experience focus

1 video
3 minutes
28

Other ranking signals

1 video
4 minutes
29

Intro

1 video
3 minutes
30

Local links and citations

1 video
4 minutes
31

Local content

1 video
3 minutes
32

Other local factors

1 video
5 minutes
33

Special offer: take your SEO to the next level

Level up your SEO skills with Traffic Think Tank Academy, the Semrush-owned platform. With over 200 hours of advanced SEO content, you’ll learn from SEO experts including Nick Eubanks, Sam Torres and Lazarina Stoy. Join for only $19.99 a month—that’s an 80% discount! It's risk-free, and you can cancel anytime.
1 video
1 minute
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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