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80/20 Digital

80/20 Digital

Results-Driven Marketing
5

Melbourne, Victoria, Australia

1-9

2010

Lead Generation for Service-Based Businesses

Want to take your business to the next level? Need a top class digital agency in Melbourne to get you there? If you run a small to medium sized business, and you have a need for lots of ongoing enquiries, 80/20 Digital can help. Since 2010, 80/20 Digital has been changing the way digital marketing is experienced by SMEs in Australia. 80/20 Digital’s lead generation experts take a profit-focused, transparent, more effective, and more efficient approach, than other digital agencies in the market, so you can drive traffic, maximise sales and boost your bottom line.

Choose 80/20 Digital for top class lead generation solutions:

  • Digital Marketing Strategy
  • SEO
  • Google Ads PPC
  • Content Marketing
  • Social Media Advertising
  • Organic Social Media
  • Email Marketing
  • Web Design & Development
  • Landing Page Design

Discover a smarter approach to marketing. Get in touch with 80/20 Digital now for a free consultation with our digital marketing experts.  

Client business size
Pricing model
  • Retainer
  • Project-based
Budget
  • $1,000 - 2,500
Geographic focus
  • Australia
Languages
  • English
Success stories

Challenge

This multi-award winning campaign was for Betta Fire Protection, a small Sydney-based fire protection business. Our client wanted to reach a revenue milestone in FYR 2023 by growing YOY revenue by 19% through targeted Google Ads, SEO, social media, and email marketing.

Solution

A 20.12% increase in conversions, 47.94% surge in conversion rates, and a 10.55% reduction in cost per conversion in Google Ads. We increased conversions from lead generation (phone calls and enquiry form submissions) by 20.12% while organic traffic skyrocketed by 293%, with over 60 Top 10 rankings.

Result

Betta Fire Protection's revenue exceeded expectations, reaching a remarkable 33.3% YOY revenue increase from the previous year (which exceeded target by 14.3%), generating a demonstrated ROI of 1,800%.

Challenge

This is multiple award-winning campaign for Davidson Property Advocates set ambitious goals to drive new business growth and revenue in 2023 through SEO and Google Ads. Key to this was understanding the buyers mindset and to reach the client effectively with persuasive ads and landing pages.

Solution

Our strategy involved conducting a deep dive SEO analysis of competitors and meticulously researching highly targeted keyphrases and suburbs to ensure our campaign reached the most relevant audience.

Result

We drove a 242% year-on-year increase in organic traffic by achieving 112 top 10 rankings including 91 top 3 rankings. In Google Ads, we increased conversions by 264% and the conversion rate by 208% while decreasing spend by 67%. This yielded a remarkable 547% ROI for the year.

Challenge

PCR Accounting & Advisory engaged our digital marketing agency to revamp its branding, website UX, and develop a high-performance lead generation program.

Solution

Targeting high-net-worth entrepreneurs requiring a suite of business accounting and finance services, our strategy centred on lead generation through SEO, local SEO, content marketing, organic social media, and email marketing.

Result

87 keyphrases now rank in the top 3 and 131 keyphrases rank in the top 10 on Google for keyphrases with high commercial intent. Organic impressions increased by 632.6K and revenue doubled in the space of two years yielding a remarkable ROI of 844%.

Our clients
Melbourne, Victoria, Australia agency 80/20 Digital helped Showfront grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Gladwin Legal grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped PCR Accounting & Advisory grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Ace Sports Clinic grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Davidson Property Advocates grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Betta Fire Protection grow their business with SEO and digital marketing
Our awards
Melbourne, Victoria, Australia agency 80/20 Digital wins NYX Digital Marketing Award - Excellence in ROI award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Platinum Digital Award - SEO award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Gold Digital Award - SEM award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Gold Digital Award - Digital Advertising award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Gold Digital Award - Integrated marketing award
Melbourne, Victoria, Australia agency 80/20 Digital wins NYX Digital Marketing Award - Digital Marketing Campaign award
Reviews

5

average rating based on Google reviews
Luke Fulleron
Oct 7, 2023

Colm, Gretel, Abby, Rex and the team at 80.20 Digital have helped our clinics stand out from the crowd with their results focused digital marketing and website improvements. Prior to finding Colm and the team it felt like we were throwing money away with previous digital marketing agencies. Now we have clear metrics that show us how our Google Ads and SEO are working and the improvements in our leads and results has been remarkable. The 80.20 Digital team treat your business like their own, take pride in their work and really want you to succeed through increased visibility and the number 1 position on google. We look forward to a long partnership with 80.20. Thank you

Arthur Karayannison
Aug 8, 2023

Colm and his team have assisted us invaluably on our new digital journey, from overhauling our branding and building us a shiny new website that exceeded our expectations. They really took the time to understand the nuances of our industry, which matters in our technical industry and this makes all the difference in the effectiveness of our website. We're excited to partner with our new digital buddies as we embark on our digital marketing journey together.

Neville Samuelson
Oct 5, 2023

I have always thought SEO is a bit of a black box, you can't really see what's going on, so when I started using 8020Digital to manage our SEO, it was a leap of faith. Since starting a few years ago, I have found working with Colm and his team at 8020/Digital has been fantastic - we leave it all to them, and they do a great job. They come up with the strategy and the execution, leaving us to get on with our business. The best part is that phone calls and leads come in from our website, and that's why I know that the SEO works. What more is there to say, as the proof is in the pudding. Highly recommended!

Marc “Marc Cam Home Loans” CAMon
Mar 26, 2023

Highly recommend Colm and his team. He gives very personalized service and cares about his clients. 80/20 Digitals did our rebranding from website to branding guide, copywriting and overall branding strategy and positioning. We are more than happy with the result.

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