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Bench Media

Bench Media

The Digital Disruption Agency

Australia

10-49

2012

4.6

At Bench, we are one of the leading independent media agencies in Australia and we are here to revolutionise the way digital advertising works.

We know that each brand is unique and we don't believe in a cookie-cutter approach. With 35+ Media integrations and access to 100+ data partners, we provides bespoke solutions tailored to our clients' needs across all digital channels, including Search, Social, Display, Audio, Digital Out-Of-Home, Video, TV/BVOD and Native advertising.

Our team of experts are all on-shore homegrown talents with a deep understanding on the ANZ market as well as the adtech and martech ecosystem.

Armed with our proprietary technology, we provide control and clarity to advertisers on their campaigns so they are confident that their media investments are well looked after and can make informed decisions about the use of their marketing budgets.

Within a few years, we have grown our portfolio to 250+ happy clients including leading brands such as Cook Islands Tourism, Miele, Samsonite, 20th Century Fox and Modibodi.

Success stories

Challenge

With borders reopening after the COVID-19 hiatus, a major luggage retailer wanted to capitalise the reopening of air travel to sell travel luggage.

Solution

Bench partnered with a leading tourism data provider and implemented a digital campaign targeting in-market international travel audiences with a focus for travel intent to Europe and the US.

Result

The campaign was a raging success, driving incremental sales and achieving a cost-per-sale 337% better than any other channel.

Challenge

COVID-19 strongly impacted the Travel & Tourism industry. When borders and air travel started opening up again, a major tourist destination prepared for a much-needed boost in activity.

Solution

Bench designed a media audience persona for tropical travel intenders, combining audience segments, lookalikes and retargeting to put this group of islands as a top-of-mind destination.

Result

Over 10,000 new email subscribers were driven by the campaign in addition to a 50% traffic surge and a 184% increase in social engagement.

Challenge

As a global leader in supplying premium household appliances, this brand wanted to increase their store sales in the Australian market.

Solution

Bench designed a strategic digital campaign aimed at driving highly targeted and engaged traffic to the brand's website, that will in turn become physical visits to physical stores.

Result

Through attribution and footfall measurements, the Bench campaign proved successful in increasing footfall traffic and sales in stores. Further optimisations were performed throughout the campaign such as determining optimal time of site, ad frequency and targeted postcode areas

Budget
  • $5,000+
Semrush assistance

We don’t provide this service at the moment.

Pricing model
  • Commission
Languages
  • English
Geographic focus
  • Asia-Pacific
Our clients
Australia agency Bench Media helped Cooks Islands Tourism grow their business with SEO and digital marketing
Australia agency Bench Media helped Britax grow their business with SEO and digital marketing
Australia agency Bench Media helped Nuheara grow their business with SEO and digital marketing
Australia agency Bench Media helped Lyre's grow their business with SEO and digital marketing
Australia agency Bench Media helped Modibodi grow their business with SEO and digital marketing
Australia agency Bench Media helped Medtronic grow their business with SEO and digital marketing
Our awards
Australia agency Bench Media wins B&T Best Programmatic Team Award award
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